Clifford Public Relations

Brand Management

From public relations to website development to creation of collateral and advertising materials, Clifford Public Relations specializes in creating and coordinating the different aspects of building and maintaining a strong brand identity. We integrate the resources needed to effectively communicate the essence of a company and maintain that image over time.

Communications/Brand Audits

To best articulate your company's core strengths to the media and general public, we first need to discern how it's been positioned and interpreted in the past. We research your company and how it has directed its messages, goals and positioning both in terms of public relations programming and overall brand perception. We then analyze these findings to determine what works and what doesn't to create an overall brand identity that will set the tone of our campaign and guide the branding process.

Consulting

Sometimes a company may have an effective communications department but needs advice or guidance as it enters a new specialty, approaches a new audience or repositions itself. Clifford Public Relations works extremely well with in-house departments to assist in determining and implementing the next steps to move a company forward while retaining its core identity.

Ethnic Marketing

Different audiences are influenced by general consumer trends as well as those that appeal directly to their demographic. Clifford Public Relations fully understands this dynamic and offers a full range of marketing and public relations services targeting specific ethnic demographics.

Event Management

Running the gamut from retail store openings and company launches to cocktail parties and press conferences, Clifford Public Relations creates exciting, newsworthy events that get noticed. With an extensive list of contacts from photographers to caterers to entertainment and production companies, we are adept at creating the type of experience for the media and general public that impacts sales and builds brand awareness.

Influencer Seeding

Sometimes the best way to get people excited about a product or a brand is to get it into the hands of key people consumers look to for the latest trends — the influencer or alpha target. Clifford Public Relations has broad experience identifying key influencers who are relevant to a specific product, brand or campaign and finding unique ways to connect them directly with the brand.

Media Kit Development

Clifford Public Relations has created press materials for a wide variety of clients, from small boutiques to large multi-national corporations. Every media kit we create is tailored specifically for each client and is designed to tell their story to the media in a way that gets attention.

Media Tours

If your business is entering a new market or if you are being introduced to the media for the first time, you may be considering conducting a media tour. Clifford Public Relations has achieved substantial results both in US markets and internationally through well-organized, highly-efficient media tours for our clients.

Media Relations

From daily newspapers to TV to magazines to radio and online outlets, we will communicate your messages to a wide range of media. Strategic media placements get noticed — they translate to brand recognition and increased sales. As media specialists we have built strong relationships within the media that we consistently leverage on our clients' behalf.

Media Training

We thoroughly prepare our clients prior to any media appearance, whether they have never faced a camera or are interview veterans. As a result of this training process, our clients are prepared to communicate their key message points in a way that positions them and their company consistently and effectively.

New Business & New Product Launches

Clifford Public Relations is experienced in launching new companies in a range of industries. We work on regional, national and international levels to create a groundswell of excitement by coordinating every aspect from creating brand collateral to working with the media to conceiving and organizing the launch itself.

Repositioning & Sales Growth Support

Many of our clients work with us to help them reposition their business or support the growth of their sales effort. We approach this comprehensively by looking at the audiences the company is trying to reach and finding the best tactics to communicate the new message.

Website Design & Collateral Material Development

In addition to creating public relations programs, Clifford Public Relations has — with the help of our affiliate network — the capability to develop comprehensive marketing campaigns for our clients. From designing websites to creating a new sales kit or brochure to overseeing web advertising, we have the experience and the knowledge to help produce creative and powerful marketing materials.

Youth Marketing

At Clifford Public Relations, we recognize the subtle nuances and tactics required to connect with the increasingly important teen market — an audience that dislikes being marketed to. We are adept at developing intelligent marketing programs that are tailored to the specific interests and characteristics of this demographic and that speak to them in a manner they pay attention to.