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| Atria |
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| With an emphasis on caring for the mind, body and spirit of its residents, Atria Retirement and Assisted Living, one of the country's leading providers of residential retirement and assisted living services, has undergone tremendous growth. They operate more than 90 communities with a capacity to serve more than 8,000 residents in 26 states. Clifford PR was hired to promote Atria's five most prominent NY area communities and represent the overall Atria brand to regional media. |
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| Three V Health, Inc. |
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| Three V Health is a leading provider of health and wellness information that serves corporations, the pharmaceutical industry, managed care organizations and the end consumer. They offer conferences and symposia, published health information, consulting services and health risk assessments to corporations. Clifford PR was retained to promote Three V to the medical, publishing, and business media. |
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| Innermatrix |
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| Personal trainer and fitness educator Thomas Yannitte developed InnermatrixTM as a comprehensive fitness, health, and wellness solution for families. A passionate advocate for good nutrition and excercise habits, particularly among young people, Yannitte became frustrated by recent health trends, most of which are dismissed by "experts" as soon as they take hold with the public. In contrast, InnermatrixTM is simple enough for families to follow and sensible enough to maintain. Yannitte outlines the InnermatrixTM program in a book — Owners Manual: Fitness for Parents, Kids, and Everyday People — and a series of DVDs featuring animated vignettes designed to appeal to children. Clifford PR was retained to launch the program to the media and fitness community. |
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| StayWell Solutions Online |
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| StayWell Solutions Online (www.staywellsolutions.com) is an innovative platform that integrates the market-leading health information resources of StayWell. Drawing from StayWell's extensive library of content, StayWell Solutions Online is the most comprehensive and user-friendly interactive healthcare database available today. It allows healthcare providers, including hospitals, managed care organizations and pharmaceutical companies, to create customized, branded web portals that integrate StayWell's proprietary content with their own. As a result, patients are able to access personalized health information that touches them through every aspect of their care and beyond, giving them a more valuable understanding of their total health and wellness, and healthcare providers are able to develop deeper, more branded relationships with their patients. |
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| Tioga USA |
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| Tioga USA (www.tiogausa.com) one of the world's leading manufacturers of high performance bicycle components, most notably tires, has been an innovator in the market for over a quarter of a century. Clifford PR has been hired to generate increased awareness for Tioga with its key bicycling audiences — BMX and mountain bike — as well as general consumers. In addition to company positioning, CPR will support the account with events and product launch campaigns. |
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| iTRAIN |
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| iTRAIN (www.itrain.com) is a revolutionary fitness tool that allows users to download workouts designed by Hollywood personal trainers onto personal mp3 players. Founded by Grace Lazenby and Sebastien Reant in 2005, iTrain offers portable and economical fitness routines for individuals of all ages and body types, combining todayÕs hottest music with inspiring workouts. It's like having a personal trainer in your pocket - on the road, in the gym or even at home. Clifford PR was hired to launch iTrain and to generate ongoing consumer awareness for this revolutionary fitness tool. Partner relations and event support are additional components of the iTrain campaign. |
