Clifford Public Relations

Adventures in the Supernormal
(Eileen J. Garrett)

Eileen J. Garrett, the world-renowned medium, entrepreneur, and co-founder of the Parapsychology Foundation, is also the author of many books including her autobiography, Adventures in the Supernormal. Clifford PR was hired to promote the book and this highly regarded and influential author.

Crank

Located in Portland, Maine, Crank is a self-described "Creative Services Joint" that develops advertising campaigns including print, TV, radio, web design, interactive presentation, sales promotion, and brand identity development. Clifford PR was retained to develop awareness of the Crank brand through local and national outreach.

Curious Pictures

Curious Pictures (www.curiouspictures.com) is the leading animation, design and visual effects studio in New York. The winner of numerous awards including 18 Emmys, Curious specializes in cutting-edge visual branding solutions for wide variety of clients. Curious is where strategy and entertainment intersect in the development and production of branded entertainment and commercials. The studio is known for outstanding work in the field of animation, television production, and visual effects.

Harper Collins International

Harper Design International (formerly HarperCollins International) is an imprint of HarperCollins. With an international scope and an eye for cutting-edge design, Harper Design International brings a strong list of design books — covering topics in architecture, interiors, and the graphic arts — to market each season. Clifford PR was retained to promote individual titles to the media and raise awareness for the division as a whole.

Helix Press

Helix Press is the publishing division of the Parapsychology Foundation, the world's leading clearinghouse for information on psychic and paranormal phenomena. Clifford Public Relations has worked to promote Helix Press and its titles, which in 2002 included Investigating the Paranormal by Tony Cornell and Adventures in the Paranormal, the autobiography of Eileen J. Garrett, the renowned medium and founder of the Parapsychology Foundation.

M@x Racks

M@x Racks pioneered the ubiquitous postcard rack industry. The postcards reach a desirable demographic audience and offer advertisers such as Nike, Calvin Klein, and Absolut an innovative way to reach consumers. Clifford PR was retained to build the M@x Rack brand through business and consumer outreach in metropolitan markets across the U.S.

Serious USA

Serious USA is a pioneer in the development and sale of CD Cardz — baseball card-sized rectangular CD-Roms with blockbuster movie and sports content. Serious USA's licensed catalog includes a number of top-notch properties in a variety of categories, including blockbuster movies from Sony Pictures Miramax, Universal, and New Line Cinema, as well as a growing number of sports and music properties. Clifford PR helped Serious USA spread the word about the cool new collectibles for sports and entertainment fans.

DESIGNnewyork

DESIGNnewyork encapsulates New York's design offerings into a compact, concise and easy-to-read reference guide. Broken down into What, Where and When directories with an easy cross-referencing system, DESIGNnewyork offers information and insight on architecture, fashion, graphic design, interior design and product design. Clifford PR was retained to promote the first and second editions of this must-have design resource.

Staywell Productions

Founded in 2002, StayWell Productions is quickly emerging as a force in video, television and documentary programming for both consumers and health professionals. Productions are seen nationwide in both healthcare facilities and as part of network programming. StayWell Productions is also proud to stand at the helm of the International Health & Medical Media Awards, also known as the FREDDIES (www.thefreddies.com) — the "Oscars in Health and Medicine." Founded in 1974, the FREDDIES remains the world's pre-eminent media competition for both consumers and professionals. Clifford Public Relations will help generate increased public awareness for the FREDDIES as the awards ceremony moves from New York to Los Angeles this year.

Plus et Plus

Running the gamut of inspiration and innovation, Plus et Plus is a creative services agency with a mission to energize and motivate audiences through cutting edge visual design. The company's designers and directors create from a palette of culture and design, both cutting edge and traditional — to articulate the vision of some of the world's best-known and most innovative brands and artists. Recent work has included visual branding for Rainbow Media's Ultra HD and Rave HD channels, Sony Ericsson, the 2003 U.S. Open, Getty Images's "The Big Idea" campaign, Laforet and music videos for Pop and composer Steve Reich.

Breaking In: How 20 Film Directors Got Their Start
(Nicholas Jarecki)

Breaking In: How 20 Film Directors Got Their Start is a compilation of author Nicholas Jarecki's insightful interviews with some of Hollywood's most creative directors, about how they broke into the filmmaking business. Clifford PR launched the book to national and trade media.

Fight Your Fear and Win: 7 Skills for Performing Your Best Under Pressure — at Work, in Sports, on Stage
(Don Greene, Ph.D.)

Teacher, psychologist, and well-known author, Don Greene helps thousands of diverse professionals achieve their "Optimal Performance Level" through his unique seven-step strategy and centering technique. Clifford PR was retained to launch Greene's latest book, Fight Your Fear and Win to national media.

Investigating the Paranormal
(Tony Cornell)

Investigating the Paranormal is a non-fiction book detailing the work of one of the world's leading psychical researchers, Tony Cornell. Clifford PR was hired to launch the book to trade, mainstream and consumer media.

The Boutique Hotel
(Marcie Stuchin, Susan Abramson)

Clifford PR was retained to launch PBC International's The Boutique Hotel, a photographic survey of the world's most stylish boutique hotels, to both trade and consumer media in the travel, design, and hospitality communities.

Weather Risk Management: Markets, products and applications
(Element Re)

Weather Risk Management: Markets, products and applications is XL Weather & Energy's (formerly Element Re) definitive text on the weather risk management industry and how it can benefit a range of industries. Written by the executive team of the company, the book outlines the different types of weather risk management products available, how they can be used and the effects of weather on the economy. Clifford PR worked to promote the book to the financial and risk management sectors.

Designing the Good Home

A follow up to The Good Home, Designing the Good Home continues the exploration of the elements that go into the making of a good home. Using the work of architects — Peter Bohlin of the Pennsylvania-based firm of Bohlin Cwynski Jackson, Hugh Newell Jacobson, a Washington DC based architect known for his classical modern houses, and Obie Bowman, a northern-California architect specializing in dwellings that are in close harmony with nature — whose attention to detail and fine craftsmanship have gained them broad recognition, Wedlick closely examines four houses from each of their portfolios and describes through photographs, plans, and drawings the essential elements in each of these houses that make them a "good home." Clifford PR was retained to promote Designing the Good Home to the home, design, and lifestyle media in print, television, and web-based formats.

Gardens for the New Country Place: The Landscape Architecture of Ed Hollander and Maryanne Connelly (Paul Bennett)

Featuring the work of noted landscape architects Edmund Hollander and Mary Ann Connelly, this lavish volume captures the bold, dramatic beauty of country gardens designed for extravagant entertaining and visual splendor. Using panoramic and aerial views of beautiful gardens in the country and on the ocean, of negative-edged swimming pools that seemingly extend into the horizon, and flower gardens so dense that one can almost literally "smell the roses," noted garden author Paul Bennett reveals the rationale for each magnificent garden design and discusses how these brilliant landscape architects translated the owner's garden fantasies into a reality. Additionally, he shows readers an array of expert strategies for choosing plants, hardscape materials, and water features to create extraordinary gardens of their own. Finally, carefully drawn plans and illustrations show where and how to add such details as swimming pools, ponds, paths, gazebos, trellises, and much more. Clifford PR was retained to launch Gardens for the New Country Place to the home, garden, and lifestyle media.

The Good Home

What exactly makes a "good home"? According to the author, it is a house that is poetic, one that stimulates feelings and ideas. In The Good Home, readers discover, step by step, the picturesque techniques they can use to give their house a sense of soul — a character that arouses emotions and sentiment. The Good Home uses a full-color portfolio of "soulful" homes to examine such interior and exterior design techniques as focal points, shaped spaces, transparency, and enfilade, as well as lighting and landscaping in its expression of the picturesque and expressive American home. Clifford PR was retained to promote The Good Home to the home, design, and lifestyle media in print, television, and web-based formats.

Good House Hunting: 20 Steps to Your Dream Home (Dennis Wedlick)

Launched in June 2005, "Good House Hunting: 20 Steps to Your Dream Home" informs and inspires the consumer ready for that next step in life. Written by acclaimed architect and author Dennis Wedlick, the book is based on the premise that a home is the most important investment - both financial and personal - in an individual's or family's life. With accessible text, brilliant photography, and worksheets on topics ranging from design to financing, Good House Hunting helps make the dream of owning the perfect home a reality, step by step.

Clifford PR was instrumental in launching Good House Hunting by creating a PR strategy that included introducing the book to national print, TV and radio outlets, as well as hitting the local market media. Results included coverage of the book in USA Today, The Philadelphia Inquirer, Miami Herald, WABC-TV, Home magazine, Country Home and more.

Good House Parts: Creating a Great Home Piece by Piece

A great house really is the sum of its parts. Drawing on 15 years' experience as a nationally known author and residential architect, Dennis Wedlick breaks down the design process�both literally and figuratively-distinguishing the unique components of a house from the whole. He identifies hundreds of examples of quality house parts — from doors, windows, and roofing to dormers, columns, and fireplaces — using over 500 lavish illustrations to highlight their functional and expressive capabilities. Clifford PR was retained to promote Good House Parts to the home, design, and lifestyle media in print, television, and web-based formats.