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| Hotel Biba |
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| Located in historic El Cid in West Palm Beach, Florida, Hotel Biba, with its Asian-inspired gardens, custom furnishings, and exacting service in a boutique hotel setting, is a classic example of the "Bahamas Vernacular" style. Clifford Public Relations was retained to ensure maximum coverage of Hotel Biba by launching their grand opening, working on the hotel's branding, and positioning West Palm Beach as a new destination. |
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| Italian Government Tourist Board, North America |
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| Clifford Public Relations was the agency of record for the Italian Government Tourist Board of North America for over two years. We were originally selected to conduct media outreach around the 2000 Jubilee. The Italian government had two main concerns: that Rome would be overwhelmed with tourists and pilgrims and that upscale travelers would avoid the country altogether deterred by the crowds. We addressed this by launching a campaign celebrating the lesser-known regions of Italy, inviting tourists to discover them for themselves. In addition to a tremendously successful media campaign, we created a monthly newsletter entitled "Letters from Italy" that we sent to an ever-growing list of media, travel agents, Italian officials here and abroad, and fans of all things Italian.
CASE STUDY |
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| South Street Seaport |
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| South Street Seaport, located at the southern tip of Manhattan, is a world-renowned destination for dining, shopping, and year-round events. Among the district's attractions are the highly popular summer concert series and holiday celebrations. Clifford Public Relations was retained to raise awareness of the Seaport's events, retail, and dining attractions to both national and international audiences.
CASE STUDY |
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| apple seeds |
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| A premier and innovative children's destination and recreation facility, apple seeds, is opening its doors in Q1 2007 in NYC's Chelsea/Flatiron District. apple seeds is the creation of Allison and Craig Schlanger and Alison and Bobby Berna. Their mission is to open an indoor, interactive play space that provides families a sense of community and a safe, clean environment where kids can play, learn and have fun in the city. At the core of apple seeds is an indoor playground designed by the acclaimed ROTO Studio – who most recently designed the new permanent installation "PlayWorks" at the Children's Museum of Manhattan. The facility will also offer classes, including a music program by Little Maestros, birthday parties, a boutique and cafˇ. Clifford PR has been charged with marketing assistance, pre-opening and post-opening media relations. |
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| Tufenkian Heritage Hotels |
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| Based in Armenia, this group of boutique hotels combine beautifully designed facilities with exceptional comfort and service. Tufenkian's goal is to introduce guests to the countryside of Armenia – an undiscovered tourist destination. Clifford PR has been charged with generating awareness and media interest in the hotels. |
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| Visit London |
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| Visit London is the official visitor organization for London. Its role is to promote London as the world's most exciting city, targeting domestic and overseas leisure and business visitors as well as Londoners. Visit London works in partnership with the Mayor, the London Development Agency and the commercial industry. Clifford PR has been charged with media relations to the full gamut of US media. |
